You’ve probably seen those wedding lineups where everyone looks almost identical—same suit, same tie, same everything. But do the groom and groomsmen really have to be twins on the big day? Not at all. Matching is mostly a tradition, not a law set in stone.

Here’s what actually counts: letting everyone look good together without making it feel like a uniform party. If you want your wedding crew to look put-together in photos, you have options. The trick is deciding how coordinated you want things to be, rather than stressing over a rule that, honestly, barely exists. Most modern weddings bend the guidelines to fit what makes the couple happy, not what’s 'supposed' to happen.

Your wedding isn’t a one-size-fits-all event. You can choose matching suits, sure, but you can also mix up colors, styles, or just give the groom a little twist, like a different tie or jacket. Want your group to pop? There are ways to make it work without any of it looking out of place.

Where the 'matching suits' tradition comes from

The whole idea of matching suits for the groom and groomsmen goes way back—think Victorian England. Back then, weddings were all about showing off status and keeping things formal. Suiting up every male attendant the same way just made sense. It said, “Hey, we’ve got this together,” and honestly, it saved everyone time figuring out what to wear.

Some say matching was also about confusing evil spirits or jealous exes, so nobody could spot the groom right away. Weird, right? But as weddings shifted from being strictly proper events to more personal celebrations, the suit game started loosening up. If you check out wedding photos from the 1950s, you’ll see a sea of black tuxedos with barely a difference among them—no surprise, since the traditional ideas still had a solid grip.

The matching look really got cemented as the "normal" way to dress all thanks to rental shops popping up in the 1970s and 80s. These companies made it super convenient for whole wedding parties to get identical outfits at a decent price. It also made group photos look super coordinated and neat, which became a must for lots of couples. Today, the tradition still sticks around because it’s easy, it photographs well, and, let’s be honest, it keeps arguments about what everyone’s wearing to a minimum.

But just because groom suits have always matched groomsmen doesn’t mean you have to follow the crowd now. Trends are leaning more toward personality and comfort, not strict codes your parents obsessed over.

How much matching actually matters

If you’re feeling anxious about the suits being perfectly coordinated, you can relax. There isn’t some secret society inspecting wedding pictures to see if the ties are identical. Matching is really just about looking organized, not locking everyone into a strict uniform. People choose different levels of matching depending on their vibe, budget, and wedding style.

Here are a few common ways grooms and groomsmen approach the matching game:

  • Exact match: Everyone wears the same suit, shirt, and accessories.
  • Color coordinated: Same color, but not necessarily the same style or fit (like blue suits in different cuts).
  • Mix and match: Groomsmen may wear similar shades, or just match on some elements like the tie or boutonnière.
  • Groom stands out: The groom tilts the look up a notch—think different jacket, bolder tie, or unique pocket square.

If you dig into real numbers, nearly 40% of weddings (according to The Knot’s 2024 survey) ended up mixing styles and shades between the groom and his crew. That’s up from 30% ten years ago. Couples are leaning into looks that feel a lot more personal and less cookie-cutter.

Matching Style Popularity (2024)
Identical suits 54%
Color coordinated, different styles 25%
Mix and match elements 16%
Bold groom, contrast groomsmen 5%

Here’s what matters most: unity, not perfect matching. If the suits look like they belong together, even if they aren’t copies, the wedding photos look cohesive and your crew feels like themselves. The keyword here is groom suits—let every guy look sharp but not like he rolled off an assembly line. Simple tweaks go a long way, and nobody’s going to remember the difference between a navy tie and a slate one after the party.

Ways to Make the Groom Stand Out

Ways to Make the Groom Stand Out

The classic worry: Will anyone even notice who the groom is if everyone looks the same? Trust me, there are easy, stylish ways to give him some spotlight, even when the suits stay in the same color family. These tweaks aren’t just tradition—they actually help in photos and real-life moments.

Start with the suit. One obvious move is for the groom to wear a different shade. Say the groomsmen go for navy—he could rock a midnight blue or even charcoal. You don’t need wild patterns to show whose day it is; just a bolder or more elegant twist does the trick.

  • Groom suits with unique touches (like a shawl lapel or double-breasted cut) instantly stand out next to standard jackets.
  • Swap the vest: If the guys have none, let the groom wear one in a contrasting color or luxe fabric (velvet or tweed is getting popular).
  • Switch up the tie or bow tie. Even if everyone’s in black or navy, the groom can pick a pattern—floral, stripes, or even a textured solid—that no one else wears. Some couples do a white or metallic tie for a subtle difference.
  • Pocket squares sound tiny but photograph big. The groom’s could match the bride’s bouquet, or just be silk when others are cotton.
  • Boutonnières: Real flowers for the groom, simple greenery or smaller buds for the rest.”

Shoes and accessories carry weight, too. The groom can rock patent leather shoes or switch to brown while others are in black. Cufflinks with initials or a keepsake are subtle but special.

Here’s how often grooms do something different, according to a 2024 survey by The Knot (covering roughly 5,000 U.S. weddings):

How Groom Stands Out % of Grooms
Wears different jacket or suit color 37%
Different tie or pocket square 54%
Unique boutonnière 48%
Special accessories (shoes, cufflinks, watch) 35%

So, don’t sweat about being too bold. Guests are surprisingly tuned-in to the little custom touches. A simple change—tie, jacket, or boutonnière—lets the groom hold his own in every photo. If you’re after both style and meaning, ask the groom to choose one thing that actually fits his personality. It’ll show.

Real-world tips for choosing groomsmen attire

Picking out what your groomsmen should wear doesn’t have to be some huge headache. First, think about the overall vibe of your wedding. If it’s a backyard barbecue, full tuxes might look out of place. For formal black-tie, you can’t just let everyone pick their favorite shirt. Match your outfit levels to what feels natural for the day.

One of the easiest moves: choose a main color and give your guys freedom on the details. Maybe they all wear navy suits, but some grab lighter blue ties, or a different shirt texture. It keeps things coordinated without that carbon-copy look. Rental companies, like Generation Tux or Men’s Wearhouse, often offer bundle discounts and flexible sizing, so even guys traveling from out of state can match and not stress about time zones or shipping delays. That stuff happens more than people expect!

Don’t forget cost matters. The average price tag for renting a standard suit in the U.S. is $150–$250, but some rentals can creep up to $400 for designer options. If your crew’s on a budget, be honest about prices up front. Here’s a quick look at common suit options and their costs:

Attire Option Average Rental Cost Average Buying Cost
Basic Suit $150 $300–$500
Tuxedo $200 $500–$800
Designer Suit $350 $900+

Here are a few practical steps for nailing groomsmen outfits without making it complicated:

  • Start searching at least 4–6 months ahead. Don’t leave it for the last month or someone’s going to be racing to the tailor the night before your wedding.
  • Give clear instructions. Send a photo, a color code, and even brand suggestions to avoid mismatched shades.
  • Let the guys give feedback. Someone might hate bowties but would wear a skinny tie. Little tweaks can make everyone comfortable and happy in photos.
  • Ask about group discounts. It never hurts to call the store and check if you can save money when booking multiple rentals at once.

One last tip: the groom suits don’t need to be identical to the groomsmen, but the whole group should look like they belong together in the same event. Sometimes, all you need is a matching pocket square or tie to create a polished look that feels intentional, not forced.